Samsung's copy of "Google CARDBOARD!!!!"
Samsung Galaxy VR
It comes with a controller and an SD card with a range of movies and games with which to try it out.
Only troubling thing in the presentation - apart from Countdown's Rachel Riley flailing through the demo - was the fact that they kept referring to it as "mobile virtual reality."
While we're certain they were just referring to the wireless nature of the headset, it felt like they were implying people would want to wear them while they were out-and-about, which is a terrible idea, and would doubtless lead to injury.