Samsung Galaxy Note Edge!!! SERIOUS??

The Galaxy Note Edge is an experimental device with a curved display.
The screen curves over the edge of the device to allow custom notifications and controls.
It's otherwise mainly the same as the Note 4 - same camera, same processor, same display quality - but with a slightly smaller, 5.6" screen.
How will you hold the Device!!!!! It will touch the side screen??

So far, all the applications they've shown for it - notifications, scrubbing through videos, camera buttons - could be adequately accomplished with a strip reserved on the edge of a flat screen, or with a button. And with the curved screen you have to tilt your phone a bit to perform these tasks or read the notifications.
Innovation for innovation's sake?